Art Mirabelle

INDUSTRY

- B2B SaaS, Sales & Marketing, Market Research

Marketing research can contain valuable insights, but complex methodologies and large amounts of information are not always easy to communicate. This Playbook presented a nine-step process covering customer research, buyer behavior, sales insights, competitive analysis and growth opportunities. The challenge was to make this professional content clear, engaging and easy to navigate.

We developed the editorial design and page layouts for the Playbook and created a cohesive series of custom illustrations for all nine steps. The metaphor of buried treasures became a visual way to represent valuable marketing insights and hidden opportunities within customer and market research. Illustrations, typography, information hierarchy and page composition were designed as one consistent visual system.