Art Mirabelle

We designed App Store preview graphics for a productivity and goal planning application that helps users turn ambitious goals into small, achievable tasks. Users can organize their plans independently or use the app's optional AI assistant for guidance. Our objective was to create App Store screenshots that clearly communicate the product's key benefits within seconds, highlight its intuitive user experience, and encourage more downloads through engaging visual storytelling, custom illustrations, and a strong, conversion-focused App Store presentation.

Concept 1 – Client's Original Direction

The first concept was created according to the client's creative brief and visual direction. We translated the client's vision into a complete set of App Store preview graphics, following the provided style, messaging, and structure while ensuring a polished and consistent presentation.

Concept 2 – Our Creative Proposal

After completing the initial concept, we proposed an alternative creative direction based on our own vision. Instead of focusing only on the interface, we developed a visual storytelling approach featuring original illustrations, a user character, and graphic elements that demonstrate the planning journey. The concept also introduces the app's optional AI assistant as one of the available planning tools, making the product's functionality easier to understand while creating a more memorable and engaging App Store presentation.

Every concept begins with a sketch. These hand-drawn drafts helped us explore the layout, visual storytelling, and user journey before creating the final App Store preview graphics.